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It’s these sorts of features that really stand to differentiate Facebook Dating from competitors.
By utilizing the trove of data it already has about users, Facebook has the ability to become a powerful player in the online dating space.
And while Dating works only on mobile right now, it doesn’t require downloading an additional application to your phone.
But in the US at least, younger—and more likely to be single—people say they’re using the social network less.
The social network is also introducing two new major features.
The first, called Second Look, allows users to re-review someone they previously said they weren't interested in.
The only information ported over is your age and first name; you will need to manually fill out additional required information including your verified location, gender, and the gender(s) of the people you’re interested in matching with.
You can also specify your height, religion, job title, where you work, where you went to school, and whether you have children.
You can also report and block users with the same tools available elsewhere on the social network.
“It’s all about opting-in and making sure that people are really intentional.”As part of that mentality, Facebook Dating doesn’t have a right-or-left swiping mechanism.
To sort through potential matches, you'll need to tap “Not Interested.” Facebook Dating users won’t be able to start a conversation by simply saying “Hey.” Just like the dating app Hinge, users will instead need to respond directly to one of a potential date’s nine photos or questions, like “Was that taken in Morocco? ”Facebook Dating messages will live in their own inbox separate from Facebook Messenger, and you won’t be able to send links, photos, or payments for security reasons.
If you want to start swapping photos or news articles with a potential match, you’ll need to give them your phone number or switch to another messaging service.
But Facebook Dating will be able to hook into other features on the platform.