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Perhaps that’s why, among those who said they had used multiple dating sites, 28 percent had tried four or more.
Our survey found that Ok Cupid and Tinder, both free, were more popular among millennials than Generation Xers and baby boomers, who were both more likely to use a paid subscription-based dating website or app.
But the responses from the more active group suggest they’re highly frustrated.
They gave online dating sites the lowest satisfaction scores Consumer Reports has ever seen for services rendered—lower even than for tech-support providers, notoriously poor performers in our ratings. Well, finding a mate can be arduous and exhausting.
D., a junior fellow in economics at Harvard University.
In other words, there’s no incentive for them to make the experience speedy.