Dating china chinese marriages
Strategies that dating shows adopted included hiring polished hosts, borrowing set designs and show formats from Western reality shows, and incorporating technology to better interact with audience members and TV viewers at home.
Some shows started collaborating with online dating websites like and to attract participants and viewers.
Its emphasis on finding partners for men was a testament to China’s unbalanced sex ratio, caused by a combination of China’s one-child policy and advances in ultrasound technology in the 1980s that allowed pregnant women to abort millions of baby girls. Male candidates introduced themselves and their family background, listed their criteria for a spouse, and answered a few questions from the host.
It was essentially a singles ad broadcast before audience members, who, if interested, could contact the candidate for a date.
It took decisions about love and marriage from the private home to the very public domain of broadcast TV.
At the same time, traditional courtship and marriage rituals were evaporating.
For example, in 1970, only 1.8% of couples lived together before marriage. Meanwhile, divorces in China rose from 170,449 couples in 1978 to 3.5 million in 2013, while marriages with foreigners increased from fewer than 8,500 couples in 1979 to more than 49,000 couples in 2010.
Others partnered with corporations to boost advertising revenue.
Today, it’s not uncommon to see commercial products and brands being hawked on various dating programs or hear hosts casually mention sponsors during an episode.