Advertise dating site
Tell them about the little details that attracted you to their online dating profile or discuss your shared interests. Read our advice articles to make your profile as attractive as possible and find tips on how to break the ice. Privacy: The information you provide will be used by International Limited and/or Dating Limited, Meetic’s group companies (by which we mean Meetic, any parent company of Meetic, and any subsidiaries of Meetic or its parent company), and their service providers located within and outside of the European Union (described herein as, the “Meetic Group”) in order to provide you with access to the Meetic Services.
If we are not able to resolve a complaint, you may submit it through the EU online dispute resolution platform at
Overtly sexual imagery and language should not be used in mediums likely to be seen by children.
Untargeted ads that featured images such as a woman's legs with thong knickers pulled down to around her knees and a woman in a provocative pose that focused on her cleavage have been found irresponsible and likely to cause serious or widespread offence.
Furthermore, advertisers who wish to advertise paid packages are reminded to ensure that any costs or savings claims are genuine and clear.
In 2018, the ASA upheld a complaint about the savings claims on a dating site, finding that the packages had never been sold at the advertised price (Since Being Single Ltd, 24 January 2018).
Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.
Recent years have seen a proliferation of online dating websites, and inevitably there have been a number of complaints to the ASA about advertising for these services.
We are a member of the Online Dating Association (ODA).Previously, the ASA has not upheld complaints about shots of couples kissing passionately, stating that the ad was not likely to cause serious or widespread offence (Match.com, 2017).For more information on this issue, please see our guidance on Offence: Sex.However, the ASA often sees complaints about these claims when some functionality is saved for those who are paying subscribers.In these cases, the ads should make clear which features are “free” and also that some aspects are not, and avoid saying the site is “completely free to use” (or similar).